I design the systems behind great products.
18+ years shaping complex products. Specializing in design systems and embedding AI into how design teams work.
Case studies
Each case study brings together several projects, grouped by the kind of problem I was solving: design systems, complex platforms, design leadership, and consumer and marketing work.
02 — By the numbers
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Craft, accelerated by AI.
Eighteen years of craft, combined with AI tooling to compress timelines without compromising quality.
Design Systems
Auditing, scaling, and building token-driven systems from scratch, then documenting them so teams actually adopt them. AI-enabled and AI-powered end to end, from audits to component generation that used to take weeks.
See the design systems case studyCompany Design Strategy
Setting a company's design direction from the ground up. I research the industry, map the competitive landscape, and shape a strategy that fits the business rather than a template.
Product & UX Design
End-to-end UX for complex B2B and B2B2C products: SaaS, data-heavy interfaces, and dense operational tooling. From problem framing and flows to production-ready interfaces, sped up with AI-assisted prototyping.
See the complex platforms case studyDesign Leadership
More than 18 years in product design and 7+ leading design teams and functions. Building, growing, and mentoring designers with a people-first operating model.
See the design leadership case study04 — Contact
Let’s build something considered.
Systems work, complex product design, design leadership, or an AI-augmented engagement — I’d like to hear about it.
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