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PRODUCT DESIGN LEADER

Designing complex B2B systems and AI‑native products.

15+ years in product design, with deep expertise in enterprise workflows and design systems. I connect strategy, design and engineering to take products from concept to delivery.

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Product strategy. Systems. Delivery.

A considered approach.
Built on real experience.

15+years in
product design
4design systems
across industries
11designers led
at Orfium
Design, engineering,
and the space between.

01 / SELECTED WORK

Different challenges.
The same care.

A closer look at how I connect the details to the bigger picture, from shared foundations to complex product experiences.

Design Systems

How I Build Design Systems

Four industries. Four design systems. A repeatable approach that connects design decisions to the products people use every day.

Tokens & themingDesign to codeAI workflows
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FROM FOUNDATIONS TO WORKING INTERFACES

Product design / Design engineering

Diffuse: Designing the review loop

From problem framing and solution ideation to a working browser extension. Designing and vibe coding Diffuse, building its Jira and GitHub apps, and creating custom OpenAI and Anthropic agents.

Design engineeringContextual feedbackGitHub PR reviews
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KEEPING DESIGN FEEDBACK IN CONTEXT.

Design systems / AI-assisted design

Iconoklast: Designing the icon iteration loop

I designed and built Iconoklast to make generating and iterating on iconography easier, connecting shared standards, AI alternatives, direct vector editing and a library of accepted work.

Icon systemsAI-assisted designVector editing
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MAKING ICONS BELONG TOGETHER.

Blockchain / Crypto

Cross-chain Explorer: Making crypto transfers clear

Auditing and redesigning crypto transfers across blockchains: a clear outcome, an honest expectation for the wait, and a useful next step.

UX audit & redesignState modelingWorking prototype
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FROM TECHNICAL STATES TO HUMAN ANSWERS.

Xray / Business platform

Xray: One platform for many kinds of work

One interface language for many kinds of work. Connecting product content, publishing and collaboration across a flexible business platform.

Product designCMS / ERP / CRMDesign system
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MANY KINDS OF WORK. ONE COHERENT SYSTEM.

Music Rights Platform / Music rights

Music Rights Platform: Making Music Rights Legible

Bringing the music-rights lifecycle into one workspace, from catalog and matching to claims, licensing and earnings.

Rights workflowsConnected productsIctinus design system
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FROM CATALOG TO EARNINGS. ONE CONNECTED WORKSPACE.

Design Leadership / Org Design

CODA: Bringing design and front-end engineering together

A shared team of product designers and front-end engineers, supporting product priorities with a connected design system and working rhythm.

Design leadershipDesign & engineeringShared practice
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FOUR VALUE STREAMS. ONE CONNECTED TEAM.

Independent game & product design

Fiscal Year

Revisiting a corporate-game idea from years ago through rapid AI-assisted prototyping: a card game first, then a League of Legends-style experiment.

Game & interaction designArt directionAI-assisted build
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A WORLD BUILT AROUND HOW PEOPLE PLAY.
Dimitris ZoitasTHE PERSON BEHIND THE PIXELS

02 / A LITTLE ABOUT ME

A systems mind.
A people-first instinct.

Mathematics taught me to look for patterns. Design taught me to question them. Fifteen years of building products taught me that the best work happens when people connect.

I bridge design, engineering, and product, with a hands-on approach and a growing curiosity for what AI makes possible.

More about my journey

03 / LET’S CONNECT

Good things start
with a conversation.

Have a complex challenge, an interesting idea, or just want to say hello? I’d love to hear from you.

hello@dimitriszoitas.comFind me on LinkedIn